Meet The Brand: Crafty As A Fox

Created by the incredibly talented Kelly Anne Jordan, this craft brand is quietly redefining how we think about cardmaking, journaling, and mixed-media design. Whether you're a seasoned maker or just starting out, there's something undeniably inspiring about her approach, and her products are as thoughtful as they are beautiful.

In this blog, we’re diving into what makes Crafty As A Fox such a standout in the crafting world, from clever tools to Kelly’s signature style. Let’s take a closer look.

Crafty As A Fox began with a genuine love for creativity and a fearless approach to trying it all. Founded by Kelly Anne Jordan, a UK-based independent craft demonstrator, the brand is rooted in a lifelong passion for making, from sewing and painting to stamping and mixed media. What started as a simple introduction to cardmaking at a Stampin’ Up party quickly turned into a full-blown creative journey.

Kelly’s craft style is refreshingly hands-on and joyfully imperfect. As a busy mum of one, she squeezes in crafting moments when she can, often turning to cardmaking as her go-to form of self-care and expression. What makes her journey so inspiring is how she’s transformed a personal passion into something much greater - leading creative workshops, offering free tutorials on YouTube, was a regular demonstrator on Create and Craft, and built her own standout brand, Crafty As A Fox.

From sharing handmade cards with loved ones to teaching thousands through TV, blogs, and workshops, Crafty As A Fox is more than just a brand - it’s a celebration of accessible creativity, real-life crafting, and finding joy in the process.

What sets Crafty As A Fox apart in the crafting market is her thoughtful curated product range that combines functionality with artistic flair. Each item in her collection has been designed with the crafter's needs in mind, ensuring that quality never takes a backseat to aesthetics.

Kelly’s come up with a brilliant concept she calls card journaling—a creative blend of card making, stamping, stencilling, and mixed-media journaling. It’s the perfect mix of fun and function: you get to explore your creativity while also keeping track of what you used and how you did it. It’s a great way to build your skills and easily recreate your favourite techniques later on.

Every Crafty As A Fox product - stamps, stencils, paper packs, ephemera sheets, embellishments and more is personally designed by Kelly to fulfil both practical and aesthetic needs: crafty, meaningful, and intelligently usable.

The “Stencil It!” series is especially notable: lightweight, malleable stencils that work beautifully with inks, paints, texture pastes and more - ideal for layouts, mixed media, and layered backgrounds.

Card Journaling: A mash up of card making & mixed media journaling - Techniques, covers both technique and process: it’s full of project ideas, inspiration and artist log pages so crafters can document their supplies and creations over time. It’s not just a how-to, but a how-to-remember-what-you’ve learned guide.

Crafty As A Fox is more than just a brand, it’s a hub of inspiration. With a growing library of tutorials and project ideas, there’s something for every crafter, whether you're just starting out or looking to try something new. You can dive into creative videos on YouTube or catch up on Kelly’s latest blog posts for tips, ideas, and crafty encouragement that perfectly complement her product range.

Crafty As A Fox has established herself as more than just a supplier of papercrafting essentials; it's a brand that understands and celebrates the creative process. Through their products, and supportive community initiatives, Kelly has earned the loyalty of crafters.

Whether you're creating heartfelt cards, documenting your craft makes in a journal, or exploring the boundless possibilities of papercrafting, Crafty As A Fox provides the tools and inspiration to transform your creative vision into reality. Their products don't merely facilitate crafting; they elevate it to an art form accessible to all.