Meet the Brand: Imogen Melissa
Imogen Melissa is a brand that is revolutionising the world of embroidery and beading, founded in 2020 by textile design graduate Imogen Rhodes-Davies. With a passion for modernising the perception of traditional crafts, Imogen has built a brand that showcases the "wonderful world of beaded embroidery" through stunning, colourful creations and comprehensive DIY kits.
The Story Behind the Brand
Imogen's journey began with a foundation in textile design, where she was inspired by the intricate colors and textures of coral reefs. This fascination with the underwater world and its vibrant forms led her to develop a range of sculptural, three-dimensional beaded artworks and kits.
“The real passion behind the brand is to show off the wonderful world of beaded embroidery and to inspire others to try it themselves. Embroidered artwork brings something different to the home and complements existing art by adding colour and texture. I’m very passionate about modernising a craft which can be seen as quite traditional”.
Her work has been featured in publications like Stylist Magazine and Stitch magazine, and she has exhibited her art across Europe, including in Switzerland and Italy.
A World of "Beady Goodness"
Imogen Melissa's product line is a testament to her passion, offering something for every skill level.
Beaded Embroidery Kits
Designed for both beginners and experienced crafters, these kits provide everything you need to create a stunning piece of beaded art. They are thoughtfully curated with high-quality glass and ceramic beads, linen fabric, and all the necessary tools. Kits like "The Green Mini Kit" and "The Sampler Kit" are perfect for a beginner, while larger kits offer a chance to explore more complex designs.
Jewellery Making Kits
For those who want to wear their creations, the brand also offers jewelry kits for making bracelets and necklaces. These kits are a great introduction to the world of beading, especially popular with younger crafters.
Ready-Made Artworks
In addition to the kits, Imogen also sells her own bespoke, handmade artworks, allowing you to own a unique piece of her coral reef-inspired collection.
Free Creativity
What sets Imogen Melissa apart is the emphasis on free creativity. Many of her kits do not have a set pattern. Instead, they encourage you to experiment with different bead placements and techniques, making the creative process just as important as the final piece.
Beyond her online store, Imogen shares her knowledge through group workshops and a community of crafters on social media. Her commitment to demystifying and modernizing these crafts has made her a go-to name for anyone looking to add a little "beady goodness" to their life.